Amplify your reach with

Sponsored Placement

Connect with audiences in an authentic, trusted format.

81% of consumers trust content on publisher sites. Native advertisements fit seamlessly into a publisher’s news feed by matching the visual design and function of the website a reader is browsing. The authentic format of a native advertising enables you to reach audiences on their favourite websites in the format they prefer, which means they are more likely to engage with a brand’s content

Cision’s team take a press release and create a native advertisement that highlights the press release’s headline and multimedia and then place that “headline highlight” on premium websites. The native advertisement fits seamlessly into a publisher’s news feed by matching the visual design and function of the website. Once clicked, the native advertisement directs a reader to the press release on PR Newswire’s site.

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How It Works:

Step 1: We create a native advertisement for the publisher’s website feed using the press release headline, a multimedia asset, and a brief summary. The native advertisement appears on the publisher’s website anywhere from the homepage, industry sections, or various other locations throughout the website. When clicked, this native advertisement drives a reader to the press release on PR Newswire’s site.

Step 2: When clicked, the native advertisement drives a reader to the press release on PR Newswire’s site. The native advertisement will continue to drive traffic to the press release until the determined number of impressions is fulfilled.

Step 3: Customers can expect a proof of placement report within one week after the Sponsored Placement campaign goes live.

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